The complaint described how far some people will go to get the toy before anyone else can.
The problem stems from the growing popularity of Pokémon cards.
While the brand has always been popular in the toy category, its recent resurgence has caused many stores to sell out quickly.
The hype stems from both genuine fan reactions to new Pokémon experiences and those looking to capitalise on their popularity and upsell them.
On April 16, a shopper named Mike filed a complaint on X, saying: “@DollarGeneral Put a limit on how many Pokémon tins people can buy, like three.
“It ruins it for people like my son, who saves his allowance to purchase one.
“No reason not to. Our store reported that a lady came from 2.5 hours away and purchased all 36 tins.
The launch of the new app Pokémon TCG Pocket has resulted in a natural resurgence for the Pokémon brand.
This has resulted in an increase in people looking for the cards.
McDonald’s is also putting cards in happy meal boxes to encourage customers to order more.
At the same time, people have quickly caught on and are purchasing them in bulk, only to resell them online for much higher prices on sites such as eBay.
Dollar General replied: “Hello, Mike. We apologise for any inconvenience this may have caused.
“Could you send us a DM? “Thank you.”
The problem is that Dollar General has little control over how many people buy their products and would prefer not to discourage them.
As a business, its primary goal is to make money, not to ensure that everyone has access to the product, particularly if it is a toy rather than an essential item.
It is unclear whether Mike ever responded to Dollar General.
GOTTA CATCH ‘EM ALL
The US Sun recently reported on the same issue at Walmart.
In that case, people were stealing the cards while destroying the sections.
In response, one user wrote on X, “Sad day, my son has been wanting Pokémon cards, and they are so hard to find; every store is sold out.
“He was excited when he saw these Pokémon mystery power boxes at Walmart, but someone destroyed the entire section and stole everything.
“Why do people have to be like that? @Walmart @Pokemon.”
Walmart shoplifting arrests
- Ashley Cross was caught on security cameras using an old watch battery barcode to scan expensive products for just $1, cops say
- Ex-officer Mark Leenerts stole $317.88 worth of merchandise from Walmart stores in Topeka, Kansas
- Jeremiah Boyer allegedly pocketed $52,800 in fees on 874 orders while working for Walmart’s online delivery service Spark
- Brent Adam Brooks, of Sylva, North Carolina, was arrested after allegedly trying to steal a $198 Frigidaire ice maker
- Kabreshia Caldwell is accused of targeting senior customers at Walmarts across Northeast Florida, stealing a total of $10,000
- Katherine Gordon allegedly stole $80 worth of groceries using the ‘banana trick’ at self-checkout
The post depicts the state of the shelves, which are clearly in disarray with cards scattered all over the place and not cleaned up.
The day before that post, another shopper appeared to blame other retailers for the same problem.
According to them: “Day 1 of my journey to bring limits on purchase of pokemon cards, it’s a kids game and so far not many kids are getting it do better @Pokemon @Target @Walmart @BestBuy.”
It is important to note that Costco is now limiting the number of Pokémon cards that can be purchased at one time.
It is unclear whether Dollar General intends to impose limits on Pokémon cards.
The US Sun has contacted Dollar General for comment.