The major retailer is offering customers dozens of options for the season, starting at $6.
Target has launched a brand new floral section that aims to shake up spring.
The company is launching its first standalone owned brand, Good Little Garden, according to its official website.
Target is making it easier than ever to shop for flowers of all kinds, with over 60 options ready to be picked.
The section is now available in Target stores throughout the country.
Lisa Roath, Target’s executive vice president and chief merchandising officer for food, essentials, and beauty, stated, “Fresh flowers and plants play an important role in helping consumers observe important seasonal moments and create moments of joy every day, which is why I’m so proud of Target’s newest owned brand: Good Little Garden.
“When you combine the amazing assortment our team has curated, and everything we’ve done to ensure we’re delivering quality and freshness to stores nationwide, Good Little Garden is making it easier than ever to celebrate any occasion.”
And Target really does have a flower for every season, and at great prices.
All in time for Mother’s Day.
A bouquet of fresh-cut roses, tulips, carnations, and mixed flowers costs as little as $6.
You can buy flowers and plants for special occasions for as little as $10.
Potted plants and florals, such as succulents and orchids, start at $15.
LET THE FLOWERS BLOOM
This month, select Target stores are hosting in-store events to celebrate the launch of their latest product.
On April 27, shoppers can enter a giveaway and experience that allows them to create their own bouquet from the new selection.
Good Little Garden products are also available through same-day delivery options such as Drive Up and Order Pick Up.
Target Circle 360 members can receive same-day delivery for Good Little Garden orders over $35.
What is Target Circle 360?
In April, Target launched its first-ever paid membership program, Target Circle 360.
For $99 a year, members get access to the following perks:
- Unlimited, free same-day delivery on orders over $35
- An extra 30 days to return your items
- Free two-day shipping on 100,000s of items
- 5% off in-store and online
- Automatic deals and exclusive partner perks
Good Little Garden is the first self-owned floral brand to launch at Target.
However, those who have been paying attention may not be as surprised by the new flowers.
Target’s party supply brand, Spritz, debuted seasonal florals in 2020.
This move paid off, as floral sales at Target have tripled since then.
Target hopes to establish itself as the go-to destination for customers looking to brighten up their homes or celebrate a milestone.
